Make a difference by thinking big
You may have heard about the “Go Sober for October” campaign by Macmillan Cancer Support. It’s received a lot of attention, and rightly so since it’s both raising cash for a great cause, and is also inventive and memorable in its own right.
Using the idea of “soberheroes” it suggests that anyone taking part can make a big impact by their actions. I think this is the key to its success.
The campaign explains that by giving up alcohol for a month you will have more time to do fun stuff instead of nursing hangovers, sleep better and so increase your energy levels, save pounds and enjoy better health to give you that superhero spring in your step.
If you want even more incentive and inspiration to join in, read this article in the Evening Standard explaining the massive benefits to body and mind when you quit booze.
Its success is even more remarkable considering that it comes at a time when the latest Charities Aid Foundation report says that the number of people who have donated to charity has fallen from 61 per cent to 57 per cent over three years.
This decline in charitable giving can be attributed to a number of factors, from increasing distrust of charities to a lack of conviction that a small donation won’t make a big enough difference to be worthwhile.
Getting potential supporters of your charity to understand the huge impact of their actions is essential to getting them on board - that’s what Macmillan have done so well with their current campaign, linking substantial benefits for the fundraiser to the same for recipients of their fundraising.
If you want to raise money for a good cause, targeting potential donors even at a local level can have a huge impact.
Use platforms like Just Giving and Facebook to ask for donations towards your fundraising target for example. These allow people to contribute without the need to give a massive financial donation, and clearly show progress and achievement.
And remember that illustrating exactly how even a modest donation can make a huge difference is vital.
For my own charity, Kit Us Out, that supplies kit to disabled athletes from developing countries, we are hugely grateful for all donations we receive- no matter how big or small..
The difference that a single kit makes to one individual with a disability is truly life-changing, allowing talented sportspeople to compete on a level playing field in major events. What this does to their confidence and self-esteem is immeasurable.
In this day and age of information saturation there is also an increasing number of charities out there, so to continue the long-held British tradition of giving, we need to rethink how we communicate its impact.
Remember, “mighty oaks from little acorns grow”, so think about how to translate those small steps into big, visible impacts that benefit all of us, givers or recipients.