Can it really be 30 years since we welcomed the World Wide Web?
It’s hard to imagine a life without the web now, especially if you can remember the good old pre-internet days when if you wanted to know a phone number or find out about a local service you looked it up in the phone book or even went down to the local library to find out more.
Without a doubt, the web has been one of the most transformative changes in everyday life over the last three decades.
Now that we are so used to looking up a fact or the number of a service in a few simple taps, it’s really hard to envisage running a small business or start up without its help and the horizons it opens up.
But even so, there are still many businesses out there who don’t have a website despite the fact that now content (and high quality at that) is a vital part of your offer and the decision-making process that brings customers to you.
Not having a website is the equivalent to not having a shop window so I would strongly urge you if you are setting up a business to make building a website your top priority.
Its benefits are obvious: an immediate link to potential customers, making information about your UK business accessible 24/7, and once you expand to social media channels, you can tap into the power of satisfied customers, who will spread the word and act as champions of your brand.
You don’t have to conquer the world for your website to be a success. Think of it firstly as a means to communicate with your local customers – the equivalent of the olden days phone directory.
Try linking to local listings or business networks pages to grow your local presence, find your way to connecting with and capturing offline custom and build it from there. ‘Mighty oaks from little acorns grow,’ as the saying goes.
And there is much to be celebrated about the World Wide Web, from the everyday where we can connect with family and friends around the world instantly to life-changing experiences such as live streaming healthcare to help people in remote parts of the world.
It’s the great social leveller, giving all its users a voice and a platform, and opening so many possibilities in terms of starting a business, finding opportunities, networking and achieving more than pre-web generations ever dreamed possible.
If that hasn’t been enough to convince you to get online, I don’t know what will!
Here’s wishing the world wide web many happy returns.
You can find out more about the history of the world wide web here.